A weekly letter · Est. 2026
One letter a week about the cost, the craft, and the boring middle of making things that actually go out the door.
Get the letterOpens Buttondown, where the list lives. One letter a week, unsubscribe anytime.
Most people underprice not because they lack confidence, but because they have never seen the math from the other side of the table. Here is what a $2,400 project actually costs your client — and why $600 is the more expensive number.
Three things, done properly
No feeds, no profiles, no “let's connect.” Just the three things that help people finish work and get paid for it.
Every Thursday: one person, one thing they shipped, and what it actually cost them. 700–900 words. No inspiration, no roundups of “10 habits.”
Fifty tools, reviewed by someone who paid for them. Organised by the part of the work it sits in, not by how good the landing page is.
Nine dollars a month for the boring parts: templates, the numbers behind each issue, and one hour a month to ask questions.
The format
The structure is the product. You always know where you are, and you always leave with something you can use on Monday.
Inside issue 001
A bookbinder in Lisbon, 200 units, 11 days, and the $310 she did not budget for.
A quoting tool, a shipping API, and one thing that is not worth the subscription.
$2,400 quoted. $1,180 landed. We show the whole subtraction.
“Should I charge for the first call?” A short, unhedged answer.
Membership
The letter is free forever. The Club exists for people who want the working files, not just the story.
Annual is $90 — two months free. If $9 is a real constraint this month, email us and we'll comp it. No form, no proof required.
Sponsorship
No ad network, no banner rotation, no programmatic anything. If your product genuinely helps people finish work, we'll say so in our own words — and only once.
About
DoerHQ isn't a media company with a content team. It's a single desk, a fixed format, and a rule that nothing gets recommended unless we paid for it and used it ourselves.
No display ads. No paid placements in the tool directory. No equity in the companies we write about. When that changes, it will be on this page before it's anywhere else.
Editorial policy
Labelled, never repeated back-to-back, refused if it conflicts with reader interest.
If we took a free account, the entry says so in the first line.
No tool goes in the Stack without a line explaining when not to use it.
With the original text struck through, not quietly edited.
For sale by owner